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Yes, Fashion Santa Is a Thing

Dec 10, 2015 Marie Davis
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Yorkdale Shopping Centre

Yes Virginia, there is a Santa Claus—Fashion Santa, that is. Instead of the classic Santa meet-and-greet, Toronto’s Yorkdale Shopping Centre introduced Fashion Santa for the 2015 holiday season—all in the name of charity. Portrayed by model Paul Mason, Fashion Santa has a significantly slimmer waistline and tidier beard than his traditional counterparts. He favors Burberry topcoats, Givenchy sneakers, and cashmere Salvatore Ferragamo scarves—no polyester Santa hats in sight.

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Yorkdale Shopping Centre

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Yorkdale Shopping Centre

FashionSanta4Yorkdale Shopping Centre

But that’s where the differences end. Fashion Santa is all about the spirit of generosity; for every selfie posted with Fashion Santa and the hashtag #YorkdaleFashionSanta, Yorkdale will donate a $1 to Sick Kids Foundation, up to $10,000. A list of dates to visit Fashion Santa can be found here.

The only question that remains is, can we be Mrs. Fashion Claus?

From: Harper’s Bazaar